Findigs Website and App UX Design
UIUX/ User Research / Rapid Prototyping
2020
Background
Findigs is a fintech startup company that focuses on making housing rental process a better and integrated experience for renters living in metropolitan cities such as NYC, where digital infrastructure for such service is lacking. It aims to provide frictionless digital service and reward program for renters and landlord to pay their duty respectively.
Outcome
Within the first three month since I joined the team, I helped Findigs to release their the first ever beta app on Apple store and Google play. As the sole correspondent on the design team, my role covers all grounds of areas, from redefining user interest/painpoints, sorting out information architecture to high fidelity prototypes, as well as establishing a candid dialog with the rest of the team. Additionally, I led the final visual design.
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Information Architecture
After gathering the data and company’s needs, I began mapping out user flow that integrates the business goal and technological feasibility. Working alongside with CEO and team of engineers, I gathered rounds of feedback with each iterations to ensure all the key features and concerns are addressed.
Aside from mobile development, I was also working on the new website redesign for the company, specifically focusing on the landing page, and a tenant management portal for landlords.
Sign in
Given that Findigs is made ready for a beta release, all party have to sign in through internal invitation code. It creates an opportunity for non invtation holders to join the waitlist, should it become public later. A sign up process is also created for first timers, followed by step by step instructions until it’s complete.
New User Onboarding
At company’s request, I designed a welcome page for new user as a visual Q&A that walk them through the principles of Findgis, answering questions and concerns that arises with the process and
Payment flow + modify
One of the key feature of Findigs is to provide users with a form of digital payment that can be accessed through anywhere, with all-in-one process that reduce error rate.
Review and modify
Demonstrate access points to modify previous selection and input value made during payment process.
Access payment history
Status and history of payments can be directly accessed through PAYMENT icon located under navigation bar. It displays the status of the ongoing payment, if any, and three most recent payments.
Check payment status, through Home page
Because the core function is to provide user a peace of mind in regards to their payment, status of the ongoing payment appears again in the home section, the first thing user land their eyes onto.
Setting up Auto pay
To expand more business opportunities and ensure timely rent payment, Findigs wants to incorporate strategies in which give users the option to opt into auto pay in less than four steps.
Error handling bank issue!
Findigs is all about secure financial connection. When payment fails, the most common issue usually relates to the bank connection. This provide user a direct entry point to see the problem, and ways to resolve it.
Referral
When user refer someone new to Findigs, both of them instantly get credits to be redeem for later payment. The credit change is reflected on the referral page.
Pay rent and get rewards..?!
One of the core business strategy of Findigs is to provide services through both online and offline avenues. The reward/store section shows carousel of enterprises Findigs have partnered with, and by clicking into each user can redeem their points through shopping
Tipping
A section located under homepage that encourages user to support Findigs, without being too upfront about it.
Account
Provides all the tools for user to change their profile, information, password, etc.